Accurate location is TTC’s concept of establishing a truthful starting point before transformation can begin. It requires radical honesty about where you and your organization actually stand, not where you wish you were or where your marketing says you are. What changes in how you design when you start from where you truly are rather than where you aspire to be?

Members Only

Register For This Coffee + Connect →

A free information session introducing the TTC community, our frameworks, and the learning pathways available to professionals at every stage.

Open to anyone curious about transformative experience design and regenerative thinking.

Explore The Transformational Travel Council →

The foundational framework for all TTC programming. Self & Spirit, Others & Bridging, Systems & Stewardship: three lenses for understanding how transformation works at the individual, interpersonal, and systemic level. This session introduces the framework and explores how it applies across sectors and contexts.

Learn About TTC’s Three Relationships →

Eight days on the Camino de Santiago with TTC’s community. This is a facilitated encounter with yourself, the landscape, and the fellow pilgrims walking beside you. Daily walking with purpose-driven practices designed to help you slow down, reconnect, gain perspective, and take action. Open to travelers and practitioners alike.

The trail becomes the teacher. Each day builds on the last: morning intention-setting, walking with reflective prompts, evening group dialogue and journaling, and one-on-one mentorship conversations with facilitators exploring your own growth edges.

Learn More About the Camino de Santiago Pilgrimage →

Travelers arrive as complete human beings with histories, relationships, and inner lives that shape how they receive what you offer. What changes in your design when you see and serve the whole person, not just the traveler persona they present at check-in?

Members Only

Register For This Coffee + Connect →

Research by Dacher Keltner at UC Berkeley demonstrates that awe reduces inflammation markers, increases generosity, expands time perception, and fosters connection to something greater than the self. Guests in awe-states spend more freely, perceive experiences as longer, and attribute greater value to their journey. Awe is a design objective with measurable outcomes.

Over five weeks, explore the eight sources of awe, the neuroscience of wonder, and how to design moments of elevation that dissolve boundaries between self and world. You will build a complete Awe & Wonder Design Guide for your specific context, peer-reviewed and refined through the cohort. Facilitated by Jake Haupert.

The competitive advantage of designing around the whole person and the whole place simultaneously. This session explores the Three Relationships through the lens of what makes transformative offerings genuinely different: not the amenities, not the location, but the depth of connection the experience creates.

In this session we will discuss how events are transformational experiences. We will look at the social power of events and their ability to connect, create a sense of community and generate a sense of pride.

A monthly gathering for honest conversation, collective sense-making, and peer learning. Each session opens with a short provocation on the month's theme, then moves into facilitated dialogue where practitioners from across sectors think through the topic together. This is not a lecture. It is a room where destination leaders, hospitality operators, guides, experience designers, and wellness providers bring their real questions and leave with perspectives they would not have found on their own.

The starting point for anyone wanting to understand the Transformational Travel Council.

60 minutes of interactive introduction to our mission, methodology, and community.

The first stage of the PATH framework in depth. Prepare is where the journey truly begins: long before the traveler departs. This workshop teaches you to design the preparation phase: how to prime travelers for openness, set intentions without prescribing outcomes, and create the internal readiness that allows the experience to land. Most offerings begin with logistics. This workshop teaches you to begin with the person.

A monthly gathering for honest conversation, collective sense-making, and peer learning. Each session opens with a short provocation on the month's theme, then moves into facilitated dialogue where practitioners from across sectors think through the topic together. This is not a lecture. It is a room where destination leaders, hospitality operators, guides, experience designers, and wellness providers bring their real questions and leave with perspectives they would not have found on their own.

Connection is the through-line of transformative work. This session explores the Three Relationships through the lens of what makes connection genuine rather than performed. When do travelers cross from being observers to being participants?

What does it mean to think regeneratively? This session explores the Three Relationships through the lens of regeneration: how Self & Spirit connects to shifting from extractive to generative thinking, how Others & Bridging shows up in reciprocal community relationships, and how Systems & Stewardship grounds the work in living systems.

A monthly gathering for honest conversation, collective sense-making, and peer learning. Each session opens with a short provocation on the month's theme, then moves into facilitated dialogue where practitioners from across sectors think through the topic together. This is not a lecture. It is a room where destination leaders, hospitality operators, guides, experience designers, and wellness providers bring their real questions and leave with perspectives they would not have found on their own.

The starting point for anyone wanting to understand the Transformational Travel Council.

60 minutes of interactive introduction to our mission, methodology, and community.

Humble, Engaged, Awake, Resilient, Thankful: the five capacities foundational to both the transformative traveler and the transformative practitioner. This workshop moves HEART from concept to embodied practice. Through guided exercises, reflective dialogue, and real-time coaching, you will develop the capacity to model these qualities rather than teach them. Timed before conference season so practitioners carry this practice directly into ATTA and Skift.

Seven days on the ancient Kumano Kodo trail in Japan, led by Jake Haupert and Heather Morse. Walk through cedar forests, mountain passes, and sacred sites where pilgrims have traveled for over a thousand years. Open to travelers and practitioners alike.

The art and science of facilitation at depth. Over five weeks, develop the capacity to hold space for difficulty, ask questions that open rather than direct, navigate discomfort, and guide people through genuine growth edges.

Seven days on the ancient Kumano Kodo trail in Japan, led by Heather Morse. Walk through cedar forests, mountain passes, and sacred sites where pilgrims have traveled for over a thousand years. Open to travelers and practitioners alike.

The starting point for anyone wanting to understand the Transformational Travel Council.

60 minutes of interactive introduction to our mission, methodology, and community.

What does it mean to think regeneratively? This session explores the Three Relationships through the lens of regeneration: how Self & Spirit connects to shifting from extractive to generative thinking, how Others & Bridging shows up in reciprocal community relationships, and how Systems & Stewardship grounds the work in living systems.

The second stage of the PATH framework in depth. Adventure is where the traveler crosses the threshold into the greater world: encountering unfamiliar landscapes, cultures, and ways of being. This workshop teaches you to design the conditions for genuine encounter, the moments where travelers move from observer to participant, from comfortable to stretched. You will learn to calibrate challenge, create safety within discomfort, and design threshold crossings that open people to what the experience has to teach them.

Over six weeks and twelve live sessions, learn the complete TTC methodology through hands-on practice. Six modules take you from the Progression of Economic Value through journey mapping, persona development, HEART and PATH application, facilitation skills, and value proposition. You build a fully developed transformative experience design ready for implementation, peer-reviewed at every stage.