Manifesto

Travel is ripe with the POSSIBILITY of transformation. If you want something you have never HAD before, you must be willing to DO something you have never done before. Spending time in NATURE is one of the most powerful forms of physical, emotional and spiritual HEALING. DISCONNECTING from the craziness of everyday life helps us RECONNECT with ourselves, others, and our world. Any adventure is as much about the INNER JOURNEY as it is about the outer one. Traveling with H.E.A.R.T. means having the COURAGE to go within yourself and truly being. Following your P.A.T.H. empowers you in fully engaging your journey. Ready to embrace CHALLENGE that comes in many forms: Physical, cultural, emotional, social, and spiritual. Pushing our COMFORT ZONES opens our minds and hearts to new ideas and possibilities. A supportive, regenerative group environment nurtures vulnerable, honest, and powerful CONVERSATIONS that allow us to see everything and everyone through NEW EYES and new perspectives. These ENLIGHTENED PERSPECTIVES bring CLARITY and CONFIDENCE that empower us to take PURPOSEFUL ACTION as we create the life that we want. This inspired action allows us to realize our individual and collective POTENTIAL. Only YOU have the power to transform your life. TOGETHER, WE CAN CHANGE THE WORLD.

 

Transformative Tourism offers a Brighter Future for all

The world is changing. It’s time for conscious evolution in travel and tourism. We’re using this moment as a launchpad to something completely different, a transformation economy, and encouraging a mindset, approach, and model that measures success based on more holistic, conscious, and virtuous outcomes.

We believe meaningful travel starts from the inside out – and that is where we’ve fallen short, with travel often reinforcing existing boundaries, worldviews, and practices, rather than stretching and illuminating them. The deep impacts of such personal transformations create ripples of impact felt by all.

Travel joins other catalysts for personal transformation and new lifestyle choices, from family and relationships to life events, personal health, etc. To be further explored, travel can be catalytic in a handful of areas: relationships, ecological footprint, consumer and travel choices, social purpose and philanthropic commitments, lifestyle and time management choices, and mindful, contemplative practice.

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Problem

We suffer from a crisis of good travel. We are increasingly disassociated from the things that matter most – each other, experiences, and our communities and impact.

As a result, we are unhappier and poorer stewards of one another and our planet, with increasingly dire consequences. We see our present interconnected global challenges of digital addiction, societal separation, widespread environmental degradation, biodiversity loss, climate crisis, poverty, inequities, and injustices as issues, transformational travel and a regenerative approach can and should address, in a way that can be joyful, fulfilling, and rewarding for all.

Solution

MISSION

To educate, inspire awe, and advance tourism, travelers, and communities mindful of mutual respect, fairness, and the wellbeing of humanity and our Mother Earth.

VISION

Travel that raises the collective consciousness of humankind to regenerate and thrive

CORE VALUE: Renewal.

To restore, reinvigorate and refresh. A return to an ideal, true state. Requires intentional action and results in rewarding transformation. Infuses vitality yielding longevity and sustainability.

“To move allows us to leave home for the open road, where we can exult in the pleasure of going somewhere. But to become a savvy traveler means we need to move more than just our feet. We need to move our minds and our hearts if we are to have more than superficial encounters with other cultures. In this sense, movement, in all its myriad meanings, is one of the keys to transformational travel, which requires a shift from passive to active ways of engaging with the world. No deep movement, no deep change; no joy; no consciousness of the awe and wonder.”
— Phil Cousineau, Foreword, The Transformational Travel Journal

Tourism as it is Meant to Be

Deepening connection and meaning incites change that breaks down divisions within us and between us.

A more conscious travel holds the potential to bring more personal fulfillment, compassion, stewardship, equality, and belonging.

We're working to better understand the impact that transformational travel has on personal development and the subsequent adoption of pro-social, pro-environmental, and conservation behaviors.

Transformative tourism is good business, and a natural and powerful catalyst to personal and societal transformation.

 

The Training

Most people can agree that travel can be transformative. We believe it’s superpowers are realized when actively engaged, applying a growth mindset, and developing an outcome-based travel practice.

Travel doesn’t become truly transformational until you have taken time for deep reflection, meaning-making, and taken inspired-action in your life!

This approach can accelerate the process and amplify the positive impact on your life and the lives of others.

Businesses and destinations that understand and appreciate this and are ready to adopt a transformative experience strategy represent the future of tourism.

Take the course
 

Our Work

We are dedicating our work to cause-driven initiatives that are centered on behavior change, traveling and living more mindfully, and fostering positive, holistic change at a traveler, host, and community level.

Our Programs and Products are hard-hitting, accessible solutions to some challenging and relevant issues we're confronting in tourism and as a society today and tomorrow.