The Emerging Transformation Economy

Leading, Defining, and Measuring the Transformation Economy

 

It’s easy for travel companies to promise transformation. It’s much harder to deliver transformation. 

Do you want to deliver a truly transformational traveler experience that builds lasting relationships with your guests and proves unheard of value to your guests/travelers, your organization, and the people and places they visit?

There has never been a better opportunity for tourism stakeholders to adopt new, innovative, and impactful strategies for meeting this emergent demand and providing deep, enduring value to guests and travelers. Knowing how to reach and connect with these travelers, and how to design and facilitate transformative journeys enables you to unlock travel's potential for good in our lives and our society while driving value, loyalty, and referrals to your organization or destination.

To meet and deliver on this nascent demand, the experience economy is now evolving into a transformation economy. According to Stone Mantel, it's the fastest-growing segment of the industry, outpacing services and experiences, now representing a $208 Billion market opportunity in the USA alone.

We’re partnering with Stone Mantel Experience Strategy Firm and Joe Pine, author of "The Experience Economy" and TTC Advisor, to lead, define and measure the transformation economy.

Every year we convene 6-8 of forward-looking organizations across the tourism category to our exclusive roundtable organized by Jake Haupert and the Transformational Travel Council.

The Collaborative will help you:
- Adopt new frameworks, techniques, and tools
- Change how you think about experience design
- Use Behavioral Science to effectively guide transformations
- Learn how to design for meaningful motivation
- Help travelers achieve their travel and life aspirations
- Deliver greater, sustainable impact for your company or destination and traveler

Guided by some of the best thinkers in experience strategy in the world we will be collaborating on solving the following problem: Travel companies, hotels, and destinations tasked with guiding transformation for their guests and travelers need to provide an effective context and tools to help travelers to learn, grow. achieve aspirations in travel, and travel more responsibly. Though travelers seek transformation, the action of igniting and sustaining change can be difficult and can result in disappointing outcomes and customer dissatisfaction.

We believe that personal transformation is the missing link in our pro-social and pro-environmental movements, including the climate crisis. This means that in addition to providing deeper value to your customer and building a healthier organization, businesses and destinations in the transformation economy are also actively supporting their CSR initiatives.

Are you ready to join us in leading the global transition from the experience economy to the transformation economy?

Thank you for considering joining us for this guided innovation, strategy, and insights journey that will change how you do business and scale its positive impact on your business and the lives it touches.

 
 
 
 

If you’re interested in joining us our Tourism Roundtable in year three (2024-25) of our seminal research into the emerging transformation economy, please download the Collaboratives infosheet here!

 
 
 

Insight into the Transformation Economy …