Amy Knight

UK Ambassador

About Amy…

At the helm of Scribe Consulting is Amy Knight-Dawson. Over the last two decades, she has built a rewarding career in tourism through consistent dedication and a growth mindset.  

Amy launched her Cape Town-based professional services consultancy, Scribe Consulting cc, with a particular focus on tourism. She is passionate about conservation, wildlife, customer service, professional development, sales, marketing and transformational travel. 

Her business has brought into her orbit some of travel's most talented and influential players. Amy's expertise and strong work ethic continue to see serious brands choose to work with her and her accomplished team at Scribe Consulting.  

She leads clients into success by consulting on matters of business strategy, communications, content marketing, quality assurance and professional development. In 2020, Amy launched the L&D platform Scribe Consulting Academy to further support the tourism industry's growth. 

In 2022 Amy relocated with her family to beautiful Scotland, Great Britain.  Scribe Consulting’s headquarters remain in Cape Town, South Africa, maintaining strong cross-cultural business links featuring client success stories from Africa, USA and Europe. The company's innovative approach sees a fully distributed team thriving in the age of information.

About Scribe Consulting:

Scribe Consulting, a closed corporation established in 2010, provides relevant tourism services in an ever-changing business landscape. Built upon a sound foundation of experience and bold achievement is a business consultancy borne out of a passion for tourism. As a catalyst, the tourism industry has the power to effect positive change, shaping the future of communities and countries alike. 

At Scribe Consulting, we recognize that it's the people in tourism who make the experience happen. 

Our services, underpinned by industry expertise, offer relevant help to growing companies with relationship building top of mind.  We are passionate about developing excellent tourism products and destinations in partnership with our clients.  We aim to inspire life-changing experiences for products, staff, and guests every single time.