Next Generation Experience Design for Destination Organizations

Attention, Destination Organizations! As a trusted Strategic Partner of Destinations International, we understand the unique challenges and transformations the tourism and travel sector is currently undergoing. We recognize the importance of capturing the attention and loyalty of the growing segments of travelers seeking more meaningful and authentic experiences. With our expertise and experience, we are confident that we can provide the support you need to navigate these changes successfully. Let's embark on a journey that will revolutionize your destination and captivate the hearts of travelers like never before.

Through our comprehensive Transformational Travel Design Programs, we equip Destination Organizations with the tools and methods they need to create new and innovative products and services that are market ready. Our programs are designed to empower your team with the knowledge and skills to meet the evolving demands of the new travel customer, ensuring your destination remains a sought-after and transformative experience. We provide hands-on in-person or online practical workshops and training sessions that guide your team through the process of developing authentic and meaningful experiences that foster personal connections to culture and nature. Our expert mentors work closely with you to refine your product offerings, ensuring they align with the core principles of transformational travel. We delve into storytelling techniques, creating alignment of your stakeholders’ products and services to help maximize your destination's visibility and attract the right target audience.

The Product and Service Development Capstone: Your program will be customized specifically to work with the suppliers and stakeholders that depend on you for market-driven results. The strategic planning we undertake as our first step in your plan is to help you define specific products or services that you want to prepare for market-ready status as a direct outcome of your Transformational Travel Design custom programming.

We establish small working groups or clusters and teach them how to collaborate throughout the course integrating the materials they are learning in real-time. By the end of your program, you will have a product plan that will be ready to turn over to your marketing department for integration into your marketing and sales funnel and into your channel management.

Embracing the Transformational Economy:

In the wake of the pandemic, the global tourism sector faced unprecedented challenges. However, we quickly discovered that traditional market segments were declining while a new breed of traveler emerged—a customer seeking more value and purpose from their travel experiences.

Unleashing the Power of Immersive Experiences:

Gone are the days of superficial sightseeing and mere photo opportunities. Today's travelers crave immersive experiences that allow them to fully engage with the essence of a destination. From hands-on cultural workshops to adventurous outdoor explorations, we will help you curate unforgettable experiences that resonate deeply with your visitors. Let's create moments that leave a lasting impact and forge an unbreakable bond between your destination and those who visit.

Connecting with Culture and Nature:

The pandemic reminded us of the importance of our connection to nature and the richness of diverse cultures. Travelers now prioritize destinations that honor and celebrate their heritage, traditions, and natural wonders. We will work closely with your organization to showcase the authentic beauty and captivating stories that make your destination truly unique. Let's create opportunities for travelers to immerse themselves in local customs, taste the flavors of the land, and witness the awe-inspiring wonders of nature.

Maximizing Economic Recovery:

We understand the financial pressure you face as you rebuild your local economy. Our strategic approach focuses on revitalizing your destination's appeal and attracting high-value travelers who are willing to invest in meaningful experiences. By positioning your organization as a hub for transformative travel, we can increase visitor spending, drive repeat visits, and amplify positive word-of-mouth. Together, we will restore your destination's economic vitality and ensure long-term sustainability.

All programs can be adapted to fit your schedule, timeline, and desired outcomes!

DESTINATION TRANSFORMATION PROGRAM

We are ready to start with your destination organization today and can offer options to suit your time and market pressures such as our Ten Week Flagship Transformational Design Workshop; a Five-Day Immersive Workshop held on sight in your destination or a three day Intensive workshop online!

Here is an example of an outline for a three-day Intensive! 18 solid hours of empowerment for your team.

A 3-day workshop customized to meet your needs and where you’re at! Transformational travel uncovers the true self, leading to a renewed sense of self-awareness that radiates positive impacts on others and the world.

These implementable tools and practices will amplify loyalty, referrals, and the great stories that come from great travels.

Examples of our programs can be facilitated virtually or in person and adjusted to fit your timeline

SAMPLE OVERVIEW

3-Day virtual Intensive or In-Person Immersive
6 hours live instruction daily (customizable)
1-2 hours of self-directed learning daily
Interactive learning with small group sessions, wellbeing practices, and meaning-making activities
Receive frameworks, best practices, and case studies of the emerging transformation economy
Final Capstone Project with practical applications for your destination or organization

FEATURES

Shift mindset and learn new, more conscious perspectives, principles and practices
Reimagine a new more mindful and impactful experience strategy
Create a transformational customer journey that deepens the experience
Unify participants around shared values and vision for their home
Collectively share, learn, and cooperate on the design of transformational travel experiences and journeys
The Immersive is in-person and hands-on showcasing real-life examples of transformative experiences

OUTCOMES

Increased traveler connection, sentiment, and reverence to your place and people
Co-create better travel stories
Boost loyalty and referrals
Find and share your essence of place
Improve value provided and values shared
Real and meaningful connections between the visitor and visited
Attract and serve more mindful and responsible travelers
Design cohesive and connected transformative itineraries

LET THE WORLD KNOW!

Upon completion of the Destination Transformation Program, the participants will receive a certificate and badge to support brand awareness, commitment to mindful travel, and lead generation.