Championing Transformational Tourism

Transformational tourism is a concept that looks at tourism as a powerful vehicle of change, both to transform travellers and destinations. Done well, it educates travellers on how to travel and with minimal negative impact, changing their choices and thought processes for the better.

Transformational tourism is a concept that looks at tourism as a powerful vehicle of change, both to transform travellers and destinations. Done well, it educates travellers on how to travel and with minimal negative impact, changing their choices and thought processes for the better. On the other hand, it positively impacts destinations and communities, not only economically, which is the easy bit, but through connections, regenerative practices, and also through change in thinking. This is probably the most powerful concept in tourism today.