Willamette Valley Visitors Association is First to Commit to the Transformational Travel Council’s Regenerative Places Program

“The Willamette Valley Visitors Association is committed to highlighting the culture, heritage and natural resources of our region while taking a leadership position in exploring how regenerative tourism can transform travel,” said Dawnielle Tehama, executive director of Willamette Valley Visitors Association. “We were thrilled to be selected as the Regenerative Places Program’s first early adopter, and we’re eager to implement strategies that will serve our region’s hosts, travelers, winemakers, farmers and artisans while also mitigating the negative effects that over-tourism can have on our parks, trails, waterfalls, and other natural areas as well as the impact on local affordable housing and perpetually stressed labor market/worker shortages.”