Slovenia Becomes the First European Country to Host the Transformational Travel Council’s Annual Conference

Slovenia is the first European country to host The Transformational Travel Council’s (TTC) annual gathering - TRANSCEND ‘22 - an event designed to shift the tourism paradigm from extraction to regeneration through transformation. The event will take place October 9 - 12, 2022, in Logar Valley.

Slovenia is all about firsts: the first country-wide destination to be green certified, the first to commit to regenerative tourism on a national level, and now the first European country to host The Transformational Travel Council’s (TTC) annual gathering - TRANSCEND ‘22 - an event designed to shift the tourism paradigm from extraction to regeneration through transformation.

Since its inception in 2016, the TTC has helped the industry shift toward a more regenerative and transformational approach to travel. The collaborative influences how tourism operates as an industry and how travellers choose to travel and to live. The TTC’s objective with TRANSCEND ‘22 is to tap into the collective knowledge and experience of the select conference delegates in order to address tough questions and brainstorm best practices on how travel can be a catalyst for positive change in the world. This event would not be possible without the support and collaboration of the Slovenian Tourist Board (STB.)