Regenerative Tourism Approach Calls to Embrace Whidbey and Camano Islands

Formerly known as Whidbey and Camano Islands Tourism, a new name and brand Embrace Whidbey and Camano Islands reflects a shift to reimagine tourism; this shift to embrace the destination is an organizational mission to bridge this gap and create a holistic strategy that positions Whidbey and Camano Islands as a thriving place and community for many years to come. GNW

Island County’s tourism board unveils new brand, strategic direction and invitation to join in building a more flourishing and regenerative future.

Guided by the experts at the Transformational Travel Council across an 18-month period, this new framework was created to preserve and improve the islands for residents. It is an invitation to co-create richer experiences for visitors and to harness tourism’s power as a force for good.

“Regenerative travel takes place when visitors travel with a mindset to leave a destination better than it was before they arrived, and experiences go beyond a traditional vacation,” said Embrace Whidbey and Camano Islands Board President Jackie Henderson. “Embrace Whidbey and Camano Islands is an invitation to build a flourishing future for the destination, and to connect with the community in crafting the visitor experience.”