“We sense a fundamental shift in how we travel and we’re daring to disrupt, game change, and revolutionize tourism to meet the moment and evolve. Travel, at its purest, shifts perspectives, unleashes imagination, improves lives, builds self-confidence, and cultivates empathy and understanding, which in turn promises peace and prosperity. These are the traits our society needs more of today and by bringing travel back to life, we will leverage one of our biggest industries to advance wellbeing, peace, and eco-consciousness, one person, one place at a time. The destinations and businesses that lead the way in this emerging transformation economy will provide value and impact rarely seen before.”