Stu Luchs, The Luchs Group

The Luchs Group (TLG) - A hospitality consulting company transforming the travel industry to becoming a force for good. TLG’s emphasis is on providing a clear and attainable pathway for clients to become responsible, regenerative, transformative and successful leaders within their community and industry. TLG offers clients a unique hybrid of sustainable development practices guided by the UN’s 17 Sustainable Development Goals and the Global Sustainable Tourism Council’s four pillar criteria, coupled with sales and marketing representation. The intended outcomes of TLG are to educate travel advisors on sustainable tourism’s best practices by introducing travel products which are dedicated to providing a transformational experience for all stakeholders. I have been able to take the Transformational Travel Council’s Design course material and combine it with my strengths in sustainability and background in the travel industry to better understand the products and services I wish to work with within The Luchs Group’s portfolio. Creating a space of compassion, purpose, equity, responsibility and transformation will advance the travel industry toward becoming a force for good.

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About Stu Luchs

Stu Luchs’ career began as a tour manager in the music industry.  While on the road, he oversaw logistics, operations and communications for all aspects of each tour.  After 5 years touring North America, Stu parlayed his experience into a role as a travel advisor with The Appointment Group, representing A-list musicians on tour throughout the world.  His unwavering passion for the travel industry led Stu to join CHREDO Hospitality, where he quickly became Director of Sales, representing a unique portfolio of resorts.  His passion for luxury properties and commitment to his clients such as the Jean-Michel Cousteau Fiji Island Resort, Dunton Life Properties and Ted Turner Expeditions initiated the creation of TLG.  Throughout his career, Stu has advocated for the environment and its effect on local communities.  To compliment his advocacy, Stu holds multiple certifications in sustainability; Certificate in Sustainability from UCLA, Global Sustainability Tourism Council (GSTC) - Professional Certificate in Sustainable Tourism and the Global Sustainability Tourism Council (GSTC) - Sustainable Hotel Course Certificate.