Catalyzing Travel for

Personal and Planetary Renewal

Photo credit: Joao Perre-Viana, Walking Mentorship - TTC Ally Member Trip, Costa Vincentina , Portugal, October, 2025

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Thank you for being here.

The Transformational Travel Council is a Seattle-based consultancy, community, and experience design school advancing the transformation economy and providing specialized high-impact training in transformative experience strategies, regenerative community development, and destination stewardship.

Working with a global community of travel professionals across destinations, travel brands, hospitality operations, and hotels, we pioneer frameworks and practices that guide the design and implementation of transformative experiences and regenerative tourism models.

We support organizations in redefining tourism as a force for personal, social, and ecological transformation, aligning business goals with meaningful outcomes while strengthening community engagement. We illuminate a path for enhancing lives, businesses, and communities through travel.

This work has earned recognition, including the Newsweek Future of Travel Award, Meaningful Tourism Center's Meaningful Tourism Award, and State of Washington Tourism Destination Stewardship Awards.

Rooted in rigorous science, wisdom, and human connection, our programs are outcome-focused and co-created in a one-on-one or communal setting. 

Join us—Together, we are shaping a healthier ecosystem in tourism!

 
Travel changes you. As you move through this life and this world you change things slightly, you leave marks behind, however small. And in return, life – and travel – leaves marks on you.
— Anthony Bourdain

Listen to How the Transformation Economy Is Redefining Tourism with Jake Haupert, Transformational Travel Council, and Joe Pine, Author, The Transformation Economy, and TTC Advisor

Pre-Order Joe's New Book - The Transformation Economy

GAIN INSIGHT INTO THE PRESENT AND FUTURE OF TRAVEL!

 

‘The Council’ Consulting Team

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Wondering where to start? Check out our Free ‘Meet the TTC’ and ‘Experience Development’ Info Sessions in the Calendar below!


We sense a fundamental shift in how we travel and we’re daring to disrupt, game change, and revolutionize tourism to meet the moment and evolve. Travel, at its purest, shifts perspectives, unleashes imagination, improves lives, builds self-confidence, and cultivates empathy and understanding, which in turn promises peace and prosperity. These are the traits our society needs more of today and by bringing travel back to life, we will leverage one of our biggest industries to advance wellbeing, peace, and eco-consciousness, one person, one place at a time. The destinations and businesses that lead the way in this emerging transformation economy will provide value and impact rarely seen before.
— Jake Haupert | TTC Founder & CEO
 
 

What is Transformative Tourism

The Transformation Economy is Rising


As the Experience Economy evolves into the Transformation Economy, The Transformational Travel Council leads the way by teaching tourism & travel businesses how to co-create life-changing journeys with travelers.


Tourism Enlightened

Expanding even more outward, through systems thinking and design we are gaining a deeper understanding of tourism’s potential, and the societal and ecological impacts of change that comes from the inside out and ground up. We’re proud to be equipping tourism organizations in realizing tourism’s full potential for good and economic prosperity.

As the globally recognized experts in transformative tourism, we translate our core methodology into practical frameworks, training and tools for integrating new practices and processes into your business or destination.

We are shaping the future of tourism for decades to come.


Research & Impact

We are continually deepening our understanding of how transformational travel experiences shape personal development, agency, and the adoption of pro-social, pro-environmental, and conservation-driven behaviors.

Our work draws from a wide body of scholarship and practice—including Maslow and Jung, the Experiential Learning Cycle, Peak-End Theory, The Transformation Economy Collaborative, Joseph Campbell’s Hero’s Journey, and TTC Co-Founder Michael Bennett’s 2011 doctoral research at Pepperdine University. This foundation is further strengthened through our ongoing research partnership with the University of South Carolina, where continuous inquiry and collaborative studies help refine, evaluate, and expand our methodologies.

Together, these integrated approaches support the Transformational Travel Institute’s mission to catalyze travel for wellbeing, peace, and ecological consciousness—while expanding access to transformative opportunities for marginalized people and places around the world.


 

Calendar of Events + Courses

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Travel near and far is our best education and bridge builder, by merging systems thinking, transformative experience design, and the regenerative development of communities, we can amplify the potential of new perspectives, awareness, and knowledge being acted upon, individually and collectively.
— Jake Haupert, TTC Founder & CEO
 
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