A New Tourism

Human-Centered Experience Strategy and Regenerative Development

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Thank you for being here …

Do you sense something more is possible for your life and your work in tourism? Are you called to something deeper for yourself and more impactful for the world we share? Do you long to be challenged, inspired, and better equipped to change lives? Are you ready to move the needle in tourism? 

Welcome to a powerful approach to self-discovery, personal and professional development, and co-creating thriving organizations and communities. Our evidence-based approach and processes leave you deeply impacted, inspired, and motivated to take powerful steps forward in aligning your life and work so you can amplify your desired impact.

Rooted in rigorous science, wisdom, and human connection, our programs are outcome-focused and co-created in a one-on-one or communal setting. 

 
 

New Tourism

Travel near and far is our best education and bridge builder, by merging systems thinking, transformative experience design, and the regenerative development of communities, we can amplify the potential of new perspectives, awareness, and knowledge being acted upon, individually and collectively.

The Transformation Economy is coming fast, in the context of travel, it is all about helping travelers build awareness, agency, and motivation to take meaningful action toward growth, goals, and ambition, providing unmatched, holistic value, increasing trust, loyalty and word of mouth.

Expanding even more outward, through systems thinking and design we are gaining a deeper understanding of tourism’s potential, and the societal and ecological impacts of change that comes from the inside out and ground up. We’re proud to be equipping tourism organizations in realizing tourism’s full potential for good and economic prosperity.

 

We’re here for you …

Virtual Experience Development Training, Courses and Accreditation programs are offered throughout the year and thoughtfully crafted to improve your life and work. Our teachings, techniques, and tactics include the latest science and human innovation, including awe, flow states, emotional development, positive psychology, eco-consciousness, deep wisdom, and conscious leadership. We take a transformative approach that shifts your mindset, introduces the latest theory, frameworks and applications in experience design and helps you put them into action. Become a TTC Accredited Transformer today!

Private Training, Consulting and Workshops can be done virtually, but typically a hybrid is most impactful and includes experience design and regenerative development for communities. From 2-day introductory workshops for your team, community, and/or audience to more robust, multi-year projects that transform individuals and the communities they’re nested within, whether it be a travel organization, hotel, destination, or bioregion. 

Special Engagements and Shared Experiences in the form of masterminds, retreats, and walks are the most impactful and playful work we do. Wherever in the world we commune, we’re nurturing personal growth, human connection, professional development, community building, eco-consciousness, and regenerative leadership. These open the door to new potential and values-aligned possibilities for your life, work, and society. 

Coaching, Speaking, and Facilitating our most popular offerings. Jake, Jillian, and Sonia are available for keynote addresses, plenary talks, workshops, podcasts, webcasts, for guest lectures, and as special guest facilitators at retreat centers, inns, and lodges.


 

What is Transformative Tourism


A New Tourism

As the globally recognized experts in transformative tourism, we translate our core methodology into practical frameworks, training and tools for integrating new practices and processes into your business or destination.

We’ve called upon Maslow and Jung, the Experiential Learning Cycle, Peak-End Theory, The Transformation Economy Collaborative, Joseph Campbell’s Hero’s Journey, as well as, TTC Co-Founder Michael Bennett's doctoral research at Pepperdine University in 2011

We are shaping the future of tourism for decades to come.


Research & Impact

We're constantly striving to better understand the impact that transformational holiday experiences have on personal development and agency, and the subsequent adoption of pro-social, pro-environmental, and conservation behaviors.

Our programs support The Transformational Travel Institute in catalyzing travel for wellbeing, peace, and eco-consciousness and to provide access to our transformative programs to marginalized places and people.

 

 

Calendar of Events + Courses

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We sense a fundamental shift in how we travel and we’re daring to disrupt, game change, and revolutionize tourism to meet the moment and evolve. Travel, at its purest, shifts perspectives, unleashes imagination, improves lives, builds self-confidence, and cultivates empathy and understanding, which in turn promises peace and prosperity. These are the traits our society needs more of today and by bringing travel back to life, we will leverage one of our biggest industries to advance wellbeing, peace, and eco-consciousness, one person, one place at a time. The destinations and businesses that lead the way in this emerging transformation economy will provide value and impact rarely seen before.
— Jake Haupert, TTC CoFounder
 

 
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