Martina Lucić Čanak

Croatia Ambassador

Martina is passionate about developing long-lasting tourism & travel brands that are high-quality, technology-smart, and strategically poised. Sensitivity, conscientiousness and compassion are her and her company main guidelines when approaching any task.

Martina is particularly adept at handling projects that involve a complex variety of different pieces. Most of the time those jobs include creating strategies and action plans for developing new tourism products. Martina gets immense satisfaction from providing support to clients on their path to success and helping to nurture their brands.

She knows how to identify what is unique about travel and tourism brand and she can get right into the soul of the brand’s potential clients and create a highly intuitive experience that they feel emotionally.

Since 2020 Martina is also a part of an AR (augmented reality) startup that developed the Equinox Vision platform. Here she uses her knowledge to create solutions for innovative digital tourism products.  

Martina speaks at conferences and holds guest lectures at international universities. Destinations, travel agencies, hotels and vacation rentals are attending educations and workshops she organizes. She gets excited when sharing her knowledge, passion and vision about the future of travel and tourism.

Besides being a proud Ambassador of TTC, Martina’s brand Magic4Club is a member of Pametni turizam (Smart tourism) initiative that helps tourism brands to create bespoke technology experiences that are bringing value to the whole community.

On her blog, you can read more about her work and personal travel experiences. You can also easily connect with Martina at LinkedIn, Facebook or Instagram.