Core Syllabus

Our core syllabus is adapted to our distinct program venue, place, time, group size, depth and dose. Our trainings include insight, data, methods and frameworks that impact your Experience Strategy and Design, Customer Journey and Engagement, Guest Activation and Motivation, as well as, Culture and Purpose.

Capstone Project

Integration and application and are pivotal. Carefully guided, participants select and develop a project throughout the course, serving as a tangible takeaway and graduation submission (two weeks post course).

Attendance

Co-creation demands presence, a vital element of transformational experiences. Participants are kindly asked to commit to attending at least 80% of all sessions in this journey.

Live Sessions

Regardless of the course format, we leverage our in-session time collaboratively and interactively, delving deep into various aspects of transformational travel design, fostering a co-creative environment.

Connection, Vulnerability, Coherence

Participants are provided with a supportive space for personal and intimate journeys, sharing insights through various forms of expression, fostering reflection, meaning-making, and tracking perspective change.

Continuous Support

This educational experience acknowledges the possibility of doubts and disorientation, as in any transformational journey, thus providing a platform to address them and broaden comprehension.

Community Platform

One of the most important aspects of our educational journeys is the community – nurturing a sense of belonging, mutual support, and shared purpose among its members.

Rooted in our foundational framework and theory of change this course helps you guide travelers in a transformative process that provides more value and impact for your traveler, the people and places they visit, and your organization

What We Think We Know
Current state of tourism, market trends and demands, insights and innovation, and the vital role of an experience strategy in the emerging transformation economy.
Where We Are
Assessing your current and desired state and the introduction to our research-backed foundational framework and how it informs a next-gen experience strategy and design, including traveler coaching, customer journey mapping, and experience development.
Why We Go
Cultivating a traveler's true motivations, goals, and aspirations creates the fertile conditions for authentic relationship building, personal experience design, and holistic value-creation.
How We Plan and Prepare
Prioritizing the 'Why and How' sets the stage for the development of an outcome-driven travel practice that is rooted in mindset, motivation, reciprocity, and time well invested.
How We Go
Techniques and tactics for unleashing travel's superpowers by shifting from passive to active engagement, increasing awareness, reflecting, and meaning-making which fosters more appreciation and reverence for people and places. This is all about the on the ground techniques to use such as guiding, interpretation, story-telling, etc.
How We Return
Coaching strategies, practical exercises, and tools, that help travelers maintain ambition, sustain motivation, and shift behaviors to achieve the desired change, resulting in increased trust and loyalty, referrals, and traveler lifetime value.