Herald Program Application

The Transformational Travel Council (TTC) is an organization whose mission is to support both travelers and the travel industry in transforming lives and changing the world through more mindful and intentional travel experiences. By elevating the WHY and HOW of travel over WHERE you go and WHAT you do upon arrival, the TTC works toward creating deeper, more conscious, and more intentional travel experiences. 

The Transformational Travel Council’s mission is to use travel as a catalyst for creating deeper connections with self and nature and as a tool for fostering global citizenry, communication, understanding, stewardship, and real human connection.

The TTC is at the intersection of two fast-growing industries—where travel and tourism intersect with health and wellness. Aligning with the TTC provides access to a supportive community that is guided by skilled industry leaders who believe in transforming lives on a daily basis. 

To help usher in a more enlightened era of travel, especially during the post-COVID-19 era, the TTC is pleased to reopen applications for the Herald Media Program.

The Herald Media Program is designed for travel media who incorporate transformational travel into their work. Click to learn ‘Who is a Herald’ and the full definition of the Herald archetype and the scope of the Herald Media Program.

The TTC is looking for energetically engaged journalists who are interested in stimulating conversations, educational sessions, cooperative problem-solving, and engaging online Salons and Lighthouses with other influential Transformational Travel leaders and practitioners.

While the TTC understands that life and travel cause natural fluctuations, the commitment to supporting an active and engaged community is strong. To that end, the TTC reserves the right to excuse Heralds who are not consistently engaging