Education that Transforms

public and private training available

Experience Development for Tourism

Our Programs are about discovery, community, experiencing, and improving our lives, our work, and the many lives we touch.

Our rigorously developed Foundational Framework guides everything we do and our programs, in-person or virtual, are all aimed at guiding the four core business transformations outlined below.

Renew Experience Strategy - take a transformative eye to your experience design, root it in proven frameworks, methods, techniques, and tactics to increase the likelihood of learning, growth and personal development.
Recalibrate Customer Journey - meaningfully engage the traveler well before they leave and well after their return by mapping a series of compelling questions, challenges, and prompts that amplify their participation and fulfillment.
Revitalize Culture - enter the transformation business and you’ll improve your team’s sense of purpose, meaning, and belonging while boosting loyalty, referrals, buzz, and customer-lifetime-value.
Reignite Traveler - meet your traveler or guest where they’re at and coach them in their development of a reverent and results-oriented travel practice that is good for them, the people and places they encounter, and your organization.

Private Training and Workshops on Request

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Program Options

Experience Development Training and ACCREDITATION

**Purpose:** Level up your experience strategy and design skills and connect with a global classroom
**Format:** Virtual
**Group Size:** Up to 18
**Pace:** varies on format
**Guides:** Jake Haupert, Jillian Dickens, and Sonia Cruz, and subject matter experts
**Price:** $1500 USD per person *Scholarships available
**Next:**
- 5-Day Program - Dec 2-12, 2024

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2-day INTRO to Experience Development workshops

**Purpose:** Introduction to the transformation economy and experience development
**Format:** In-person or virtual
**Group Size:** Up to 25
**Pace:** 2 days x 5 hrs
**Guides:** Jake Haupert, Jillian Dickens, and Sonia Cruz, and subject matter experts
**Private options**: For hotels, destinations and travel companies teams and/or local operators, attractions and/or select buyers
**Price:** $500 USD per person **Scholarships available*
**Next:** On private request

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IMMERSIVE experiences, Retreats, AND EVENTS

**Purpose:** In-person observation, connections, and discussions
**Format:** Live, in-person
**Group Size:** varies on location
**Pace:** Typically 1-7 days
**Examples:** Gatherings, Adventures, Pilgrimages, and Journeys
**Guides:** Designed and facilitated by TTC Accredited Transformers and subject matter experts
**Price:** varies on location
**Next:**
- 5-Day Andean Immersive - Feb 24-28, 2025

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For Purpose-Driven Tourism Professionals

Experience Designers - Travel Designers - Travel Advisors - Travel and Life Coaches - Tour Operators

Business Owners - Hoteliers - Donor Travel Specialists - Destination Professionals - Guides - Retreat Centers - Students

Innovation in Travel Design and Facilitation

This fundamental shift will drive more impact and value for the traveler, the people and places they visit, and you and your organization. Aligning with us offers a clear path for your talents to flourish and contributes to our collective evolution as travel professionals. We invite you to join us in redefining the essence of exploration and experience.

Whether you’re new to tourism or savvy veteran this researched-backed cooperative learning journey will equip you with the mindset, framework, techniques, and tools to move beyond designing experiences and into facilitating transformations in travel.

OVERVIEW

• Interactive, transformative learning with small group sessions, wellbeing practices, and meaning-making activities.
• Diverse course formats to fit time, depth, and learning style (Economy, Signature, and Immersive)
• Connect with a global classroom of like-minded travel experience designers.
• Receive research, market data, case studies frameworks, techniques, and tactics

Benefits

• Elevate your experience strategy and design transformational guest/traveler journey focused on the ‘Why and How’ rather than the ‘Where and What’
• Gain scientifically-grounded, next-gen techniques and tools
• Shift traveler and host engagement from passive to active
• Human-centered Innovation that cultivates more personal experiences

OUTCOMES

• Increased customer lifetime value, word of mouth, loyalty, stories, and brand buzz
• A market-ready capstone project
• Provide more holistic value for traveler, businesses, people and place
• Amplify return on experience (ROX), and measure impact
• Support CSR & ESG initiatives and create a renewed sense of purpose on your team

“Today we are in an Experience Economy, with a Transformation Economy hot on its heels. You can stay in the elusory safety of past practices and keep on doing the same things you’ve always been doing – in which case, mark my words, you too will be commoditised.” – Joe Pine”

— Joe Pine, Author of the Experience economy and writing a new book on Transformations (TTC Advisory Council)

The Why

Join a community of travel professionals dedicated to curating transformative experiences that lead to positive change for travelers, the places they visit and their stewards (a sentiment echoed by 71% of businesses in our research).

This pivotal moment requires more than just surface-level changes for our travelers; it's a call for our own evolution as travel professionals, whether seasoned or aspiring.

Reinvigorating Engagements

Transformative programs that renew energy and offerings to meet the market demand for more transformative and ethical experiences.

Revelatory education

Knowledge, thought leadership, research, and resources to transform your business and empower more intentional, conscious tourism that drives more value for all.

rewarding Experiences

Community connection opportunities virtually and in person that unite purpose-driven travel professionals in solidarity, support, personal and professional development.

Your Situation

Our extensive educational experience in Transformational Travel Design (TTD) has identified three distinct situations within the travel professionals' community, each with solutions offered by our courses. Maybe you are one or a little of each, that’s for you decide, it’s just meant to help you connect with your motivations and intentions.

The PATH SEEKER

**Situation**
I have felt a call to change my personal and career path towards something more meaningful, purpose-driven, and aligned with my passions.
I wish to evolve further while blending my experiences, skills, and expertise gained from various roles and industries.
I seek to (re)discover and solidify my purpose, which will underpin my next steps.
**Solution**
* What could be more meaningful and opportune than transitioning into the travel world during its evolutionary moment, promising to be one of the most prominent and profound market offerings?
* There’s no better time than now, as the demand is vocalizing novel needs, and the industry is beginning to respond creatively and innovatively.
* By embracing this transformative journey, I can integrate my diverse background into a new, impactful career path in travel, aligning my work with my passions and purpose.
* This course may help me gain clarity, build a strong foundation in the evolving travel industry, and create a fulfilling, purpose-driven career that resonates with my values.
* Entering the transformation economy requires a fundamental shift in how I market, how I engage my customers, how I design experiences and a supportive customer journey. It’s easier to design your business with this as at this foundation rather than make changes to existing procedures, strategies, and systems.

THE INNOVAToR

**Situation**
My career in the travel world has always put me at the forefront of recognizing the next challenge, solution, need, and path.
Despite my efforts in responsible, sustainable, and regenerative travel practices, I feel something is missing and my results have not met my expectations.
I feel the need for my purpose to evolve or for a novel approach to succeed in aligning with the deep-rooted values upon which my business exists.
Now, I perceive a market opportunity and need that require the development of a new business mindset and approach, with a novel way of operating that may allow me to take on the role of a pioneer.
**Solution**
**Embarking on this learning journey could help me:**
* Solidify my business purpose and align it with evolving industry trends, creating a more significant positive impact in the travel world and beyond.
* Design transformative tourism experiences as a powerful pathway towards achieving a more substantial positive impact, aligning my work with responsible and regenerative practices.
* Gain clarity on the next innovative business idea, extend my partnership network, and collaborate with forward-thinking professionals thus uplifting my business offerings.
* By taking positive action on promising economic opportunities, I may position myself as a forward-thinking industry professional.

The HUMBLE LEADER

**Situation**
I have extensive experience in creating journeys that take my clients, partners, and teams on responsible, educational, and potentially transformative paths.
I understand, with humility, that there is always an opportunity for growth and learning, so I can be a responsible leader who leads by example.
With a growth mindset, I am drawn to continuously evolve, learn with and from peers, and question my approach to all I do to realize my purpose, guide my teams, support my clients, and create lasting values in their lives, the communities and nature we operate in and the world in general.
I recognize that the transformative travel realm is evolving, backed by both research and unique travel practices.
**Solution**
**I see this educational journey as an opportunity to:**
* Join a thought-leadership circle where I can contribute as a responsible industry leader, scaling the positive impact of our individual organization and collective work.
* Be at the wellspring of knowledge, resources, and shared transformative travel experiences that may allow me to reconfigure the way I support my team, clients, and the people and places they visit.
* Stay committed to ever-evolving new perspectives that may enable me to enhance the support for my clients, culture, and/or community.
* Open to novel experiences, rooted in the understanding that one cannot guide others unless they’ve also been lost and found.

TTC profits go to The Transformational Travel Institute to advance wellbeing, peace, and eco-consciousness in tourism and provide our transformative programs to marginalized places and people.

The Transformational Travel Institute

Core Syllabus

Our core syllabus is adapted to our distinct program venue, place, time, group size, depth and dose. Our trainings include insight, data, methods and frameworks that impact your Experience Strategy and Design, Customer Journey and Engagement, Guest Activation and Motivation, as well as, Culture and Purpose.

Capstone Project

Integration and application and are pivotal. Carefully guided, participants select and develop a project throughout the course, serving as a tangible takeaway and graduation submission (two weeks post course).

Attendance

Co-creation demands presence, a vital element of transformational experiences. Participants are kindly asked to commit to attending at least 80% of all sessions in this journey.

Live Sessions

Regardless of the course format, we leverage our in-session time collaboratively and interactively, delving deep into various aspects of transformational travel design, fostering a co-creative environment.

Connection, Vulnerability, Coherence

Participants are provided with a supportive space for personal and intimate journeys, sharing insights through various forms of expression, fostering reflection, meaning-making, and tracking perspective change.

Continuous Support

This educational experience acknowledges the possibility of doubts and disorientation, as in any transformational journey, thus providing a platform to address them and broaden comprehension.

Community Platform

One of the most important aspects of our educational journeys is the community – nurturing a sense of belonging, mutual support, and shared purpose among its members.

Rooted in our foundational framework and theory of change this course helps you guide travelers in a transformative process that provides more value and impact for your traveler, the people and places they visit, and your organization

What We Think We Know
Current state of tourism, market trends and demands, insights and innovation, and the vital role of an experience strategy in the emerging transformation economy.
Where We Are
Assessing your current and desired state and the introduction to our research-backed foundational framework and how it informs a next-gen experience strategy and design, including traveler coaching, customer journey mapping, and experience development.
Why We Go
Cultivating a traveler's true motivations, goals, and aspirations creates the fertile conditions for authentic relationship building, personal experience design, and holistic value-creation.
How We Plan and Prepare
Prioritizing the 'Why and How' sets the stage for the development of an outcome-driven travel practice that is rooted in mindset, motivation, reciprocity, and time well invested.
How We Go
Techniques and tactics for unleashing travel's superpowers by shifting from passive to active engagement, increasing awareness, reflecting, and meaning-making which fosters more appreciation and reverence for people and places. This is all about the on the ground techniques to use such as guiding, interpretation, story-telling, etc.
How We Return
Coaching strategies, practical exercises, and tools, that help travelers maintain ambition, sustain motivation, and shift behaviors to achieve the desired change, resulting in increased trust and loyalty, referrals, and traveler lifetime value.