Travellers have also developed an appetite to connect with the soul of a destination like never before. The latest industry buzzword is ‘transformational travel’ — this refers to a type
of travel that provides deeper and more meaningful experiences.
The Transformation Travel Council, an industry group spearheading the trend, defines transformational travel as ‘intentionally travelling to stretch, learn and grow into new ways of being and engaging with the world’. It says adopting this mindset will allow you to go on a journey that lasts long after you return home.

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