Please join your fellow Allies for an insightful conversation on Meaningful Storytelling with Federico Geremei, an award-winning travel writer, tourism data analyst, and TTC Media Herald.

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What do we mean by meaningful when talking about transformational travel narratives? How can one effectively leverage context knowledge and embed communication in the design process to build trust through the "art" of value sharing?

Paving and leading the way from knowledge to information (and back) in the travel sector is a complex task that requires wider outlooks and deeper understanding of how the media works and how to deal with them. Federico will focus on validating and enhancing the valuable knowledge travel professionals build over time, a wisdom too often under-exploited and under-shared.

As an award-winning travel journalist, published author and lecturer, Federico Geremei has occupied a variety of positions in print, broadcast and digital media, including editor-in-chief of the Italian edition of Lonely Planet magazine. Driven by a solid experience in data analytics and social sciences, his outlook delivers insightful and cliché-free stories. Besides being a regular contributor to several influential media outlets, he also serves as consultant for stakeholders in tourism seeking to expand brand development through the integration of content creation with communication strategies.

Topics We Will Cover:

• Meaningful Storytelling: how can it shape new transformational narratives in tourism

• Context is king: why is it crucial for authentic and valuable travel design processes

• From knowledge to information (and back): evidence-based, data-driven, passion-inspired virtuous circles

Register here: https://us02web.zoom.us/meeting/register/tZcsf-itpjMrGNSGaDskMiYRXAgTUSqzwA_R