The 2024 Media Heralds

The Herald Mantra

Firmly believing in modern, authentic and fair journalism, the TTC Heralds pursue equitable travel storytelling. How?

Creating and allowing access

Cultivating a safe and welcoming space for new voices

Prioritizing evidence-base narratives over cliché-driven laziness

Besides and beyond its prominence in several media mastheads, the term herald has been used throughout history to define “one who proclaims important news” and “shares messages with the world”. As a verb, to herald suggests acting “as an usher to”, introducing while leading and conducting.

A herald is also one of the archetypes of the hero’s journey which underscores the essence of transformation with meaningful calls to action. Often appearing at the beginning of a story, heralds signal the need for change and inspire the hero throughout the quest for truth and wisdom.